People are less likely to trust the BBC if it is seen as a media organisation that is not trustworthy, according to a new study.
In an online survey conducted by The Trust Project, a non-profit organisation based in New York City, an overwhelming 90 per cent of people surveyed thought the BBC was not trustworthy.
The Trust report, published on Tuesday, is the first comprehensive survey of its kind.
The report was commissioned by the BBC Trust, a charitable trust set up in 1879 by Sir Charles Lyell, a prominent broadcaster, to help the broadcaster “maintain its credibility and reputation” by supporting its employees and “the wider public interest”.
The Trust commissioned the survey in response to a request from The Guardian.
The study also found that people who said they were “very concerned” or “somewhat concerned” about the BBC’s reputation were significantly less likely than those who said the same about the UK Government and the media, to trust that the BBC will do the right thing.
The Trust said the study was based on a random sample of 1,000 UK adults aged 18 or over and that a total of 8,000 people took part. “
It is important to remember that people’s perceptions of the quality of the media they consume do not necessarily reflect their beliefs or attitudes.”
The Trust said the study was based on a random sample of 1,000 UK adults aged 18 or over and that a total of 8,000 people took part.
It found that a large proportion of respondents were “unaware” of the Trust’s research, with only one-quarter of those who were asked knowing the Trust was conducting a survey.
It also found a “small number of respondents are very likely to be uninformed, either because they have not been asked about the trust or have never heard of the trust”.
It said that the trust was aware of some “misinformation” and that some respondents were more likely to say they were unsure if they trusted the BBC because of a “false sense of security”.
But the report concluded: “Given the scale of the problem, trust is an important measure of trustworthiness.
The results show that the Trust Trusts response rate is higher than the proportion of people who say they are ‘satisfied’ with the BBC as a whole.”
Trust Trust report The Trust also found “suspicion of trust is also found in those who think the public trust in the media is not as high as it should be”.
The report said that “scepticism about the accuracy and trustworthiness of the public broadcaster is higher among those who say it is not credible or trustworthy”.
The trust said it “believes that trust is not the same for all media outlets, and that public trust and confidence in media organisations varies widely across the country”.
It added that this “should be taken into account when assessing whether a media outlet is trustworthy”.
“It’s not clear to us whether this effect is due to the trustworthiness bias of our respondents or whether it reflects a genuine lack of trust in some organisations,” the report said.
Trust Trust’s survey found that the “majority of people believe that trust in organisations is generally low”.
“In a society where trust is such a central tenet of society, this can be difficult to understand,” the trust said.
“For example, it’s easy to see why people distrust a political organisation, such as the BBC, when they believe it is likely to lie about the events of the day, or may have done something that is damaging to the public interest.”
The trust’s survey, which was commissioned using a “sample-weighted approach” which “accounts for the unique characteristics of UK respondents, makes use of a combination of two different methods of measuring trust”.
“The first method measures the extent to which respondents trust that organisations are reliable and trustworthy.
This is measured by whether respondents trust organisations to do the things they want them to do or believe that the organisations will do those things well,” it said.
The second method measures trust in institutions.
“This method accounts for the general reputation of organisations and for the perceived quality of public servants and the general public at large,” it added.
The BBC Trust’s chief executive officer, Stephen Williams, said that while the trust had “no plans to reduce our trust in public institutions”, he acknowledged that the findings were concerning.
“The findings show a widespread distrust in the BBC that is at odds with the trust that people have in our media organisations,” he said.
Mr Williams said that he was “not convinced that the recent revelations about the abuse of power at the BBC have made it any more difficult to trust our media”.
He said that, while he had heard from people who did not trust the media in general, “I think there are a number of reasons for the distrust”.
“We’ve heard a lot of concerns about the tone of some of the programmes we do produce, but that’s not really the issue