Visual website optimization is an art, but it is a hard skill to master, said John Leach, founder and CEO of Leach Consulting.
Leach has been building visual website optimizing strategies for more than 25 years, and he said he has learned so much over the years.
But he said his latest strategy is a little different.
“There’s a bit of a lull in the optimization game,” he said.
Leache is talking to clients about optimizing their website through visual websites and they are getting a lot of different advice, he said, “from SEOs to the best SEOs.”
The first thing that you have to figure out is what is the best way to get the most traffic and engagement.
The best way for a brand to get engagement is to make the best use of the information it is putting out there.
“You have to use the best information available and get it to the right audience,” he explained.
The next step is to get it in the right place at the right time.
“That’s really the hardest part, figuring out what’s the best place to put that information,” Leach said.
For most people, Leach’s strategy involves creating an optimized homepage and landing page.
“The homepage is where the traffic and the engagement are,” he advised.
“If you’re a large company with lots of websites, that’s going to be the homepage, because the visitors are going to want to see it.
That’s the place that’s most relevant to them.
But if you’re like, we’re not big on large websites, then the landing page is a good place to make sure that they have a lot to say.
If the website is smaller, it’s a good idea to make that the home page.”
But the landing pages for the websites aren’t the only areas where Leach and his colleagues have come to a decision.
“I think the key is the site-specific content, the content that is specific to the website, not just the landing Page,” he continued.
And it’s something that has to be optimized to deliver the right value.” “
What you’re doing is creating a page that you know people will find interesting, that they’ll like.
And it’s something that has to be optimized to deliver the right value.”
So what makes a good landing page?
In a typical site, the landing is a mix of the homepage and the homepage’s content.
“But what happens is that you can’t just put the content where the visitor wants it to be,” Leaches said.
“And that’s where the homepage comes in.”
And the homepage is just one place that you could use the content.
And Leach says it’s important that you don’t just have one page, but multiple pages, which helps you get the best value.
“Every page has to have a purpose,” Leakes said.
And the way you do that is by having a content strategy that gives you the most value.
If you have a great landing page, the visitor will want to click on that page.
And you’re going to get more engagement because the site’s content has the most potential value.
And if you have lots of different pages, you’ll get lots of content that you’re not getting on the homepage.
But it’s really important to remember that you are creating the page that will bring the most engagement.
“So if you create a page for your homepage that you think is going to bring the maximum value to the visitor, and that page is also a page with a bunch of content, then you’re probably going to do a lot better than a page without any content,” he added.
“Now, you don, you know, create all of those pages.
You’re just putting them in different places on your website, and you’re creating those pages for your content.
“This is something that the best marketers understand, because it is really about getting the best possible value.” “
When you make a landing Page, you are really creating a specific page for the purpose of getting the most of the site,” Leachers explained.
“This is something that the best marketers understand, because it is really about getting the best possible value.”
He says you want to use different content for different audiences, but he also thinks it’s good to use multiple content.
He also recommends that you put a lot less content on a page than what you would normally put.
“Use content that can’t be accessed by all visitors,” he suggested.
“Think about what you’re using it for.
Is it for a particular target audience, or is it for an individual, or for the target audience?
Use the same content for the whole page.
So if you put all of your content in the homepage but then put a bunch more on the landing site, it might not be the same value.”
And then there’s the content strategy itself.
“Make sure that the content is relevant to the purpose for which the page is designed,” he noted.