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Speaking to The Local Thailand, Nongkorn Komparaan, the director of digital marketing for the government-owned Phra Thai newspaper, said that his company is also looking into creating an e-commerce platform for Thai websites.
He said: “The best thing for Thailand is to make it easier for people to buy things and to have a website that is easy to access.
We want to create a website where they can buy anything online.”
Komparaam pointed out that the country is also home to one-third of the world’s mobile phones, so it’s important for the country to be able to offer a wide range of products and services, including shopping.
It is also important for businesses to have content to make sure they have customers, he said.
“If they don’t have that content, it’s difficult for them to get customers,” he said, adding that a new mobile app would be a “big plus” for businesses that want to get in touch with their customers online.
“The big problem is they don, at the moment, have a mobile app.
If you want to attract your customers to the site, you have to have an app, otherwise it’s just a waste of money,” he explained.”
So the idea is to build a mobile site, and we want to be a part of the solution.”
He added that the government is also planning to invest in an online video platform for businesses, and it will offer content on demand and with an emphasis on Thai culture.
“We want to put Thai culture at the forefront of our site,” he told The Local.
“We want the Thai people to have access to that content.”
They will be able [to] have their videos on the site.
The problem is that the Thai population are not ready for that yet,” he added.
According to Komparap, the government would like to see more companies investing in Thailand’s e-Commerce market, and more digital platforms developed to help businesses access that market.”
I think there are still a lot of hurdles, but the country should start moving forward,” he concluded.